How much does a website redesign cost?

Nobody publishes one official "average redesign price", so here is what named sources report. Every number in this table comes from the linked page, not from us.

How to read this: the typical project costs far less than the average. Clutch's own page says most projects are under $10,000, yet the average is almost four times that. If a quote sits near the "average", ask what it includes that a typical project does not.

Our own prices are on the pricing page, shown in your currency.

Most of the spread in quotes comes from vendors pricing three different jobs as "a redesign". Decide which one you need before you ask anyone for a price.

Rule of thumb: if the platform is sound and the site loads fast, you probably need a redesign, not a rebuild. If the real problem is speed, broken forms or security, you may need neither. A targeted fix costs far less (see "Do you actually need a redesign?" below).

Ask for a quote broken down like this. A quote that says "website redesign" with one number can't be compared with anything.

Copywriting alone can be a large line. SpotDev puts UK copywriting at roughly £1,500 for strategic guidance up to around £14,000 for full agency copywriting. Ask whether yours is included.

1. The type of job: refresh, redesign or rebuild (see the table above).
2. Unique templates, not page count. Fifty service pages that share one layout cost far less than ten pages that each need their own design.
3. Who writes the content. If you supply final copy and images, the project is cheaper and moves faster.
4. Integrations. Each connected system (CRM, booking, payments, ERP) adds design, build and testing time.
5. A platform change. Moving from Wix, Squarespace or an old theme to WordPress or a custom-coded site adds migration work.
6. Who you hire, and where. Clutch's 2026 rates by location put the UK at $50–$99 an hour against $100–$149 in the US, Canada and Australia. A remote studio prices independently of any one local market.

A redesign that loses your traffic costs more than any invoice. Google's guide to site moves with URL changes sets out the steps. Make sure your quote covers them:

• Map every old URL to its new URL. Google says it is important to map your old site's URLs to the new ones.
• Use permanent server-side redirects (301 or 308). Google recommends them where possible.
• Don't send many old URLs to the homepage. Google warns that redirecting many old URLs to one irrelevant page can confuse users and may be treated as a soft 404.
• Update internal links to the new URLs instead of leaving them pointing at redirects.
• Submit the new sitemap in Google Search Console.
• Remove any noindex or robots.txt blocks that were only needed during the move.
• Keep the redirects for at least a year. That is Google's general guidance.
• Expect some movement. Google says rankings may fluctuate temporarily during a move and that a small to medium-sized site can take a few weeks for most pages to move.

Also keep the title, meta description and main heading of every page that ranks, and carry over structured data. For the full step-by-step, read how to redesign a website without losing SEO.

You may not. Before you budget for one, check what is really costing you enquiries.

The free website audit runs 15 checks across security, speed, Google SEO and mobile, and a developer emails you a plain-English fix plan within one business day. That turns a vague "we need a redesign" into a scope you can get priced.

• Audit first, so nothing that already brings you customers gets lost.
• A written quote before any work starts. On a website project, the price we agree is the price you pay. Our published prices are shown in your currency.
• The platform that fits: WordPress, a custom-coded Astro site, or a move from WordPress to Laravel or Symfony when you've outgrown it. On that migration, every old URL is mapped to its new address with a 301 redirect, and titles, descriptions and structured data carry over.
• Paid in three steps: 25% to start, 25% when half the work is done and 50% when the site is complete.
• You own it: a WordPress site sits on your own hosting with full admin access once the final payment clears; for a custom-coded site, the full source code goes to a Git repository on your own account after the final payment.
• After launch, an optional monthly care plan covers updates, weekly backups, uptime monitoring, a monthly security scan, small changes and a monthly report.

Live work you can visit: Cali Taxes & Notary (Astro) and Pest Management of India (WordPress).

Not sure if you need a redesign, a rebuild or just a fix? Get a free website audit.