Website cost guide · London
How much does a website cost in London?
London is home to about one in five UK businesses, so a new site has a lot of competition for attention. This guide covers what a small business website costs in pounds, the London-only rules that catch people out (TfL's roundel and the Tube map), the support London businesses can ask for, and the figures worth knowing before you compare quotes.
The short answer
Website prices for a London business
For a small business in London, a website of up to 5 pages on a premium WordPress theme starts at £629 with us and takes about 15 days. A custom-coded site of up to 8 pages, built in Astro, Next.js or React, starts at £1,590 and takes about 4 weeks. Fixing an existing site starts at £199, and looking after it costs £39 a month. Before you compare quotes, check whether any design that borrows from the Underground, such as a roundel or a Tube map, has TfL's permission.
- 01 · Basic Website
- £629
- 02 · Business Website
- £1,590
- 03 · Website Fix & Speed-up
- £199
- 04 · Website Care Plan
- £39
Our usual starting prices in GBP. You get a written quote before any work starts, and the price we agree is the price you pay.
Official figures · London
London in numbers
Official figures from the ONS and the Living Wage Foundation that shape what a website has to do in London, and what it costs to run one yourself.
- VAT and/or PAYE businesses in London, March 2025
- 538,000
- London had 19.7% of UK businesses in 2025, about one in five. With that much competition, a fast site that says clearly what you do is worth more than extra pages.
- Official source Office for National Statistics · UK business; activity, size and location: 2025
- New businesses started in London, 2024
- 76,000
- London had a business birth rate of 12.7% in 2024, the highest of any UK region. Many of these firms need their first website, so expect busy studios and ask for timings in writing.
- Official source Office for National Statistics · Business demography, UK: 2024
- London business closures, 2024 (provisional)
- 61,000
- The ONS puts London's 2024 business death rate at 10.3%. Before you pay a supplier upfront, check how long it has traded and agree payment in stages tied to work you can see.
- Official source Office for National Statistics · Business demography, UK: 2024
- London Living Wage, 2026-27
- £15.45 an hour
- The rate was announced on 15 October 2026, and employers have until 1 May 2027 to pay it. If a member of staff will update your site, use this rate to work out what doing it in-house really costs.
- Official source Living Wage Foundation · What is the real Living Wage?
Only in London
London rules to check before you build
Most website rules are the same across the UK and are covered in the UK guide. These come from Transport for London and London's own business support, so they matter to London firms in particular.
-
§1
The TfL roundel needs written permission
TfL says anyone who wants to use its roundels or other corporate logos must apply for permission and get its written authority first, and that a logo cannot be used to endorse an outside company or service. It also points out that changing the colours does not help, because the circle-and-bar shape is a registered trade mark. If you want to show how to reach you, name the nearest station in words or apply to TfL for the correct logo. Ask any designer who suggests a roundel-style logo whether it has been cleared.
Official source Transport for London · Logo requests -
§2
A Tube map in your design needs a licence
TfL says that using a Tube map in a design needs a licence, and that its fonts are licensed through a request form. Requests go to copyright@tfl.gov.uk, and TfL asks that unauthorised use of its trade marks be reported to its infringements team. If your site would use the Tube map or a TfL typeface, ask whether the licence is in the quote, or use a plain map or a 'how to find us' description instead.
Official source Transport for London · Using TfL brand IP -
§3
Use TfL's data, not its name
TfL lets developers use its open data, but tells them not to use its brand: no TfL trade marks in product names, no altered TfL logos, and no words such as 'official' or 'in partnership' that suggest a link with TfL. If your site will show live travel times or nearby stations, ask the studio to show where the data comes from without making the page look like a TfL product.
Official source Transport for London · Design & branding -
§4
Grow London Local support
Grow London Local has run programmes, events and resources to help London businesses grow, and Brent Council says most of the support is free, with any charges usually discounted. Check whether it is open and what it covers before you start, and use any advice you get to write a clearer brief for the studios you ask to quote.
Official source Brent Council · Growing your business
This is a builder's checklist, not legal or regulatory advice. Guidance changes, so check your regulator's current pages; we build the pages it asks for and make them easy for you to keep up to date.
What moves the price
Six things that decide the cost
Storvexa Your quote, line by line
-
01
Pages and content
Five pages cost less than twenty. Writing the copy, finding photos and moving content from an old site all take time, so say up front who supplies them.
-
02
Theme or custom code
A premium WordPress theme is the quickest and cheapest route. A site written in our own code costs more, loads faster and has no page-builder plugins to keep updating.
-
03
What the site has to do
A contact form is simple. Online booking, payments, client logins or a shop each add work, because each has to be built, tested and kept safe.
-
04
Languages and markets
Every extra language means translated pages and its own search setup. Prices in more than one currency add a little more.
-
05
Connections to your tools
Linking the site to a CRM, a booking calendar, an accounting tool or a payment provider is quoted per connection, after we have seen what the tool allows.
-
06
Speed and search work
Basic Google setup comes with every site. Full on-page SEO, a Google Business Profile and analytics come with the custom-coded package.
Total In your written quote, before any work starts
FAQ · 06
Website costs in London: common questions
Asked before anyone asks for a quote.
Ask us anything elseWebsite cost by place
Other state and regional guides
Get a written quote in pounds
Tell us what your London business needs. We are a remote studio: you get a fixed written quote in GBP, calls in UK time and a private preview link before anything goes live.